UMS markets white grapefruit, red grapefruit known as Sunrise and the sweetie varieties. These varieties are particularly juicy. They are available also as organically grown, cultivated and packed in accordance with the requisite conditions and standards. White grapefruit is marketed from September to February; red grapefruit from September until May. Pomelit or Sweetie is especially juicy and sweet, its green peel is thick and easy to peel. Sweetie is marketed from November to February. The grapefruits is grown in various areas, both in the North and in the South, and are marketed by UMS under the label Hadarey Katif.