UMS markets a wide range of avocado varieties which are grown in different regions in Israel. Among the different varieties are Ettinger – the earliest variety which is available from September – Fuerte, Pinkerton, Arad, and Reed – which is the season's last variety available until May. In addition, we have Hass, the best-known and most popular avocado variety, with its unique texture, great taste, and long shelf life. Each variety is also available organically-grown, produced and packed under the requisite conditions and standards. UMS is very strict in selecting the most professional and quality growers, thereby ensuring produce of the highest standard.